The “second shift” is usually 3pm-11pm or 5pm-1am – right in the heart of radio's largely pre-recorded night daypart. It is hard to find post-COVID data, but some studies suggest one in five American workers have jobs with irregular hours. In markets like the one I live here in the Detroit metro, there are many workers who work non-standard hours. Yet, broadcasters could not be bothered with putting in even a minimal effort at night. (Ironically, in the season we're in right now, there are entire months where it stays light in many markets well into the 9pm hour.)
And given how bland and “un-present” radio sounds after dark, there's just no reason to engage with commercial radio at night.
#Isley jasper tv#
Sure they're more apt to watch TV at night, an insidious media pattern that started in the 1950's and hasn't abated much in the decades since. There's no reason to invest in a daypart that generates precious little revenue.Īnd many in the audience know exactly what's going on. Add to that the excuse that “we can't sell nights anyway,” for broadcast radio, it's a perfect storm of neglect and boredom. And while that may now be true, the chicken-and-egg-of-it is that a less than minimal effort has spawned puny ratings. Radio people will tell you there are few diaries or meters active in their markets at night. It's not hard to understand why ratings in these dayparts are erratic at best, mediocre at worst. When radio puts so little into these large expanses of time, why should an audience react with anything more than boredom and ambivalence? More and more listeners “get” what's going on when a radio station is in “autopilot” during night, overnights, and oftentimes, throughout the weekends. Other stations do even less, electing to segue songs, dropping repetitive production, positioners, and IDs in between. And because they're pre-recorded, there's almost always no interactivity between the station and whoever's out there listening – no phones, no social media. Sadly, little in the way of resources or effort goes into making these hours sound competitive. In most cases, the shows sound pedestrian and undynamic. Some have elected to voicetrack those hours, usually “hosted” by an out-of-town voice, an internal production person, the PD, or maybe even someone from a station across the hall. Intro to Online Streaming Our webinar will tell you everything radio broadcasters should know about online streaming but are afraid to ask.
And even though these five hours are a key statistical component in the 6am-midnight standard ratings scorecard, many broadcasters have simply conceded nearly 30% of the day in order to save money. Years ago, it became evident to sales management that most advertisers simply aren't interested in the traditional 7pm-midnight daypart. Most broadcasters in a wide variety of markets have essentially given up on nights. While we had no trouble populating a nice list of great hosts and shows working in mornings, middays, and afternoons, the question turned to why there are so few memorable jocks working in the nighttime hours. We eliminated the syndicated shows, hoping instead to make a list of great talent representing hometown stations in local communities. To order by phone - Call (+44) 0147485010 quoting RareVinyl.The other day I was involved in an informal exercise with a broadcast executive about some of the most dynamic personalities working in commercial radio in the U.S. Postage/Shipping Cost - Add item to your basket for a postage/shipping quote.
Related Artists - Chris Jasper, Ronald Isley, The Isley Brothers.Īvailability - In Stock - Buy Now for shipping today Irrespective of the source, all of our collectables meet our strict grading and are 100% guaranteed. We buy items as close to Mint condition as possible and many will be unplayed and as close to new as you could hope to find. Global Trade Item Number (GTIN) - 5053201249704Ĭondition - This item is in Excellent condition or better (unless it says otherwise in the above description). Language - Regardless of country of origin all tracks are sung in English, unless otherwise stated in our description.Īdditional info - Deleted, Picture Sleeve Title - Insatiable Woman/ Caravan Of Love (click link for more of the same title)įormat - 12" vinyl single (12 inch record / Maxi-single)Ĭatalogue No - TA6861/EPCA126612 (click link for more) Stickered unopened shrinkwrap, both vinyl discs are unplayedĪrtist - Isley Jasper Isley (click link for complete listing) Parts housed in their respective picture sleeves. (Limited Edition 1986 UK 4-track 12" doublepack, including theī-sides 'Break This Chain' & 'I Can't Get Over Losin' You', both ISLEY JASPER ISLEY Insatiable Woman/ Caravan Of Love
0 kommentar(er)
